​　　一款产品，从实验室走到客户现场，需要多少次验证？一个品牌，从默默耕耘到赢得市场信任，需要多少年的积累？

　　对于润滑企业而言，研发、品质与服务构成竞争的底气。开拓市场，还需要让这些积累被客户看见、理解，并成为选择与合作的理由。

　　10月23日，以“智创新界，质领未来”为主题，由中国润滑油信息网（sinolub.com）主办的LubTop2026中国润滑油行业年度总评榜正式启动。从品牌荣誉到市场信任，本届总评榜期待让更多优秀企业走到台前，让技术成果与应用价值走进客户视野。

　　让专业实力，成为客户看得懂的选择依据。

　　润滑产品的价值，往往藏在使用过程之中：设备运行是否稳定，油液使用周期是否适宜，加工质量能否保持一致，现场问题能否及时解决。这些能力，需要企业长期积累，也需要清晰表达。

　　当客户面对众多品牌时，一份有依据的行业荣誉，能够为其了解企业提供参考。将获奖荣誉与产品资料、应用案例、服务能力结合展示，有助于客户更快理解：这家企业的优势在哪里，哪些成果值得关注，能为自己的业务解决什么问题。

　　LubTop总评榜秉承“树立行业标杆，启迪行业未来”的宗旨，历届评选汇聚美孚、壳牌、嘉实多、中国石化长城润滑油、中国石油昆仑润滑等国内外知名品牌。其中，“润滑油十大品牌”是彰显品牌综合实力与行业地位的标杆性荣誉，历届相关获奖荣誉已被多家上市公司写入年度报告，成为展示品牌价值与年度成果的重要内容。

　　让渠道伙伴，在合作之前看清品牌优势。

　　经销商选择一个品牌，关系到资金投入、客户维护与长期经营。他们需要了解产品竞争力，也关注品牌能否为市场拓展提供持续支持。

　　对获奖企业而言，将荣誉融入招商资料、品牌介绍与渠道交流，并辅以清晰的产品定位、市场案例和服务方案，有助于合作伙伴形成更完整的判断。

　　对于深耕区域市场、专注细分领域的企业，这样的展示机会尤其值得把握。多年积累的技术经验、稳定交付能力与客户口碑，可以通过年度成果梳理获得更鲜明的表达，为接触新渠道、进入新区域提供沟通依据。

　　让合作伙伴看见实力，也让一线销售拥有更充实的品牌故事。

　　让新品推广，从技术表达走向应用价值。

　　新品进入市场，客户首先关心的是适用性：适合什么设备，解决什么问题，经过怎样的验证，能够带来哪些改善。

　　一款金属加工液，可以围绕加工质量、刀具消耗与槽液维护展示价值；一款特种润滑脂，可以结合具体部位、运行工况和验证结果说明优势；一种液冷介质，则需要把适用系统、材料相容性和运行条件讲清楚。

　　LubTop2026在关注车用润滑油、工业润滑油基本盘的同时，进一步聚焦金属加工液、特种润滑脂、工业清洗、机器人与高端装备润滑、液冷热管理等领域，为不同类型的创新成果提供展示视角。

　　优秀案例有机会通过专题报道、企业访谈与行业交流，呈现技术优势及应用成果，触达更多潜在客户与合作伙伴。对于企业而言，这也是一次将研发语言转化为市场语言、将产品特点转化为客户价值的机会。

　　让年度荣誉，成为持续积累的品牌资产。

　　荣誉的传播价值，可以延伸到企业日常经营的多个场景。

　　在官网与企业介绍中，完整的获奖信息能够丰富品牌发展记录；在展会与客户拜访中，荣誉与真实案例相结合，有助于展开更具体的交流；在渠道培训中，获奖成果可以成为讲解产品与品牌优势的素材。

　　持续运用这些内容，需要企业把获奖年度、奖项名称与对应成果讲清楚，并通过新的应用实践不断充实品牌故事。每一次可靠交付、每一次问题解决，都在为市场信任增加新的依据。

　　对于团队，行业认可同样具有分量。研发人员反复验证的耐心、生产人员守住品质的责任、服务人员奔赴现场的付出，都值得拥有一个被看见的时刻。

　　把年度答卷带到行业面前，让市场看见真正的实力。

　　品牌开拓市场，始于客户的关注，深入于专业的理解，最终落实到长期合作中的信任。

　　LubTop2026期待企业以真实、清晰、可核验的成果参与，让年度积累得到更充分的展示，让优秀产品、技术与服务获得更多交流机会。同期开展的“2026年度汽车服务竞争力评选”，也将通过“善养金奖”关注汽车服务连锁、区域品牌及优秀养护门店，让专业服务与终端口碑获得更多关注。

　　不要让一年的努力，只留在企业内部的总结里。

　　请把最具代表性的成果带到行业面前，为品牌争取荣光，为团队留下见证，为下一次市场开拓积累更有说服力的表达。

　　智创新界，质领未来。LubTop2026，诚邀您以实力争取加冕，以信任开拓市场！

　　申报截止：2026年11月20日

　　申报指南、奖项说明及申报表，可向秘书处获取。

　　咨询电话：0754-88650988

　　联系人：朱老师，13509888948（微信同号）

　　申报邮箱：lubtop@sinolub.com

　　更多信息，请关注中国润滑油信息网及官方微信公众号“sinolub”。

　　From Industry Recognition to Market Trust: How LubTop2026 Helps Companies Expand Their Markets

　　How many rounds of validation does a product undergo before it moves from the laboratory to a customer’s site? How many years of work does it take for a brand to earn the market’s trust?

　　For lubricant companies, R&D, quality and service form the foundations of competitiveness. Expanding into new markets also requires customers to see and understand these strengths, and to recognize them as reasons to choose a brand and build a business relationship.

　　On October 23, the LubTop2026 China Lubricants Industry Annual Awards officially launched under the theme “Intelligent Innovation Opens New Frontiers, Quality Leads the Future.” Organized by China Lubricants Information Network (sinolub.com), this year’s awards aim to bring more outstanding companies into the spotlight and help customers recognize their technical achievements and the value they deliver in practice.

　　Make professional capabilities a clear basis for customer decisions

　　The value of a lubricant often becomes evident during use: whether equipment runs reliably, lubricant service intervals are appropriate, machining quality remains consistent, and problems on site are resolved promptly. Companies build these capabilities over time and need to communicate them clearly.

　　When customers face a wide choice of brands, industry recognition supported by evidence can provide a useful reference. Presenting awards alongside product information, application case studies and service capabilities can help customers understand a company’s strengths, identify achievements worth examining, and assess the business problems it can help them solve.

　　Guided by its mission of “Setting Industry Benchmarks and Inspiring the Industry’s Future,” the LubTop awards have brought together leading domestic and international brands over successive editions, including Mobil, Shell, Castrol, Sinopec Great Wall Lubricants and PetroChina Kunlun Lubricants. The “Top 10 Lubricant Brands” distinction is a flagship honor recognizing overall brand strength and industry standing. A number of listed companies have included LubTop honors in their annual reports as part of their reporting on brand value and annual achievements.

　　Help channel partners understand a brand’s strengths before committing

　　For distributors, choosing a brand has implications for capital investment, customer relationships and long-term business development. They need to understand the competitiveness of its products and whether the brand can provide sustained support for market expansion.

　　For award recipients, including their honors in distributor recruitment materials, company profiles and discussions with channel partners can support a fuller assessment when accompanied by clear product positioning, market case studies and service plans.

　　This opportunity is particularly relevant to companies with deep roots in regional markets or specialist segments. A review of annual achievements can give clearer expression to years of technical experience, dependable delivery and customer trust, providing useful material for approaching new channels and entering new regions.

　　It helps partners see what a company can deliver and gives frontline sales teams a more substantive brand story to tell.

　　Connect new product promotion with value in use

　　When a new product enters the market, customers first want to know whether it fits their needs: which equipment it is suitable for, what problems it addresses, how it has been validated, and what improvements it can offer.

　　A metalworking fluid can demonstrate value through machining quality, cutting tool consumption and sump maintenance. A specialty grease can explain its advantages through specific lubrication points, operating conditions and validation results. A liquid cooling fluid needs a clear explanation of the systems it is suitable for, its materials compatibility and the conditions under which it operates.

　　Alongside its continued focus on automotive and industrial lubricants, LubTop2026 places further emphasis on metalworking fluids, specialty greases, industrial cleaning, lubrication for robots and advanced equipment, and liquid cooling and thermal management. This gives companies a platform to present innovation across a range of applications.

　　Outstanding case studies may have opportunities to feature in specialist reporting, company interviews and industry exchanges, bringing technical strengths and application results to the attention of more prospective customers and partners. For companies, this is also an opportunity to express R&D achievements in terms the market understands and connect product features with customer value.

　　Build annual recognition into a lasting brand asset

　　The communications value of an award can extend across a company’s everyday business activities.

　　On corporate websites and in company profiles, complete award information can enrich the record of a brand’s development. At trade shows and during customer visits, awards combined with real application cases can support more specific discussions. In channel training, recognized achievements can provide material for explaining product and brand strengths.

　　To use this content effectively over time, companies need to state the award year, award title and the achievements to which it relates, while continuing to develop their brand story through new applications. Each dependable delivery and each problem resolved adds to the evidence on which market trust is built.

　　Industry recognition also matters to the teams behind these achievements. The patience of R&D staff through repeated validation, the care of production teams in maintaining quality, and the commitment of service personnel working at customer sites all deserve to be seen.

　　Present the year’s achievements and let the market see your capabilities

　　Market expansion begins with customer attention, develops through an understanding of a company’s expertise, and ultimately depends on the trust built through long-term cooperation.

　　LubTop2026 invites companies to participate with authentic, clearly presented and verifiable achievements, giving their work over the year a wider audience and creating more opportunities to discuss outstanding products, technologies and services. Held alongside LubTop2026, the 2026 Automotive Service Competitiveness Awards will also highlight automotive service chains, regional brands and outstanding vehicle maintenance workshops through the Shanyang Gold Awards, bringing greater attention to professional service and customer reputation.

　　Do not let a year of hard work remain only in an internal report.

　　Bring your most representative achievements to the industry’s attention, seek recognition for your brand, honor your team’s work, and build a stronger case for your next step into the market.

　　Intelligent Innovation Opens New Frontiers, Quality Leads the Future. LubTop2026 invites you to earn recognition through proven capabilities and expand your markets through trust.

　　Application deadline: November 20, 2026

　　Application guidelines, award category details and entry forms are available from the Secretariat.

　　Enquiries: +86 754 88650988

　　Contact: Zhu, +86 13509888948 (same number on WeChat)

　　Application email: lubtop@sinolub.com

　　For more information, follow China Lubricants Information Network and its official WeChat account, “sinolub.”